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Sana Safinaz, ready to go High Street!

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Before I begin to tell you about my afternoon overlooking (and absorbing) most of the merchandise going into the Sana Safinaz high street stores as it was being photographed for the campaign, I want to give closure to the entire … Continue reading

Summer in Khaadi

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I always have Khaadi in my wardrobe. Living in Karachi, it is the most practical, easy to wear fabric all year round. Until recently I always bought the generic khaadi fabric to have it stitched up as easy to wear … Continue reading

Fashion Media’s ‘Fashion Week’ advance session

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All of you who have been following my blog or the Fashion Media 101 Facebook page will be up to date with everything we do under the FM101 banner. Basically, we will complete three years of the course this November; … Continue reading

FPW Summer 2013, Day 1/2

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The day held some unexpected surprises and also some not-so-pleasant shocks. A mixed bag, here’s a quick run through the first half of an evening (Act 2 later) that unfolded like a long Indian film that could have easily have … Continue reading

FPW Summer 2013, 2/2

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Here’s the second half of Day 1 of Fashion Pakistan Week… That was very cute but I do think the hotel management needs to take notice. We had a runaway rat last season, a cat this time and expect a … Continue reading

FPW Summer 2013 2.1/2

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2.1/2 means this is the first half of Day Two and before I start my two bit reviews, can I just say that it was CRIMINAL that we had to sit through the good and mostly bad and ugly of … Continue reading

Fashion Pakistan Week SS 2013 final

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Here’s the last of my Fashion Week reviews for the blog…done very briefly because now I have to come up with something original and constructive for Dawn Images. It’s tough to be a blogger or a journalist and even tougher … Continue reading

Random moments from FPW.1

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Just wanted to share some random images, taken in between shows. Had there been less shows, I would have had more images. But now you know that Mathira drinks Diet Pepsi.

The ‘highway’ to high street

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How several well placed collaborations have the potential to diversify an elitist face of fashion. (Published in Dawn Images, April 7 2013) They say we’re a poor nation full of very rich people. You could say the same for fashion. … Continue reading

You know a model has had one nip/tuck too many when…

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While waiting for Catwalk to send me official pictures of Sanam Chaudhri and Maheen Karim’s official Bonanza launch (which was originally my blog post), I got sidetracked and decided to blog about fashion models instead. Everyone has a personal top … Continue reading

PFDC Sunsilk Fashion Week: Day One

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It was such a buzzing evening. There was a delightful vibe to the venue. If I had to describe Day One of PSFW in one word, I would say ELECTRIC. And if I was given another two words, I would … Continue reading

PFDC Sunsilk Fashion Week: Day Two

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The day started with a very insightful lunch hosted by the PFDC Council for the foreign media, fashion consultants and the buyers. It threw light on many of the activities and much of the business that the council is managing … Continue reading

PFDC Sunsilk Fashion Week: Day Three

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Day Three at PSFW started with the strongest collection Rizwan Beyg has done since his Carnivale showing almost a decade ago. And it was an unfair disadvantage for everyone following. How do you follow that? Truck art was redefined like … Continue reading

Pakistan’s Retail Therapy

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This is the unedited version of the story that appeared in Hindustan Times on April 29, 2013. You can read the published version here http://www.hindustantimes.com/ViewsEditorialSectionPage/ColumnsOthers/Pakistan-s-retail-therapy/Article1-1052330.aspx It’s been little over a decade since an organized fashion industry emerged in Pakistan, five … Continue reading

The business of fashion gets bigger, better!

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PFDC Sunsilk Fashion Weeks puts up the best possible face of Pakistani fashion. I’m posting the full review, which was condensed for Dawn due to space restrictions. The published version of the PFDC Sunsilk Fashion Week overview (Dawn Images, May … Continue reading

PSFW last word: Highlights, Lowlights and Bright Lights!

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I thought I’d post this last word (mine at least) on the PFDC Sunsilk Fashion Week before Election Day because nothing and no one will be able to pull their attention away from the results tomorrow…if they can today, that … Continue reading

Of books and films on fashion

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Fashion week and retail fatigue, elections and the aftermath of all things fashionable and political have kept me away from blogging these past few days. And they have been busy days, from the Lux Style Awards jury, the launch of … Continue reading

LSA Fashion Nominations for 2012

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The Lux Style Awards nominations for 2012 were released last evening and here’s the list.  The award ceremony itself, a little bird tells me, will be held smack in the middle of the summer break and that too in Lahore. … Continue reading

FDA: Fashion Daily Allowance for shopaholics

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The joy of driving back home with a boot full of newly purchased merchandize is an immeasurable pleasure for the shopaholic. And you could diagnose me as one. That said, I try never to exceed the credit limit on my … Continue reading

Behadd: Endless, starting now!

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You can call it Fawad Khan’s Behadd, Momina Duraid’s Behadd, Nadia Jamil’s or even Umera Ahmad’s but to me this is very much and only Asim Raza’s Behadd. As director of this tele film (that is scheduled to telecast on … Continue reading
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